PRESS ROOM LATEST STORY
ILFORD PHOTO PUTS KIDS IN THE PICTURE
9th July 2008
ILFORD PHOTO PUTS KIDS IN THE PICTURE
Leading analogue photography brand continues ‘Defend the Darkroom’ campaign with child-focused event
ILFORD PHOTO - the black and white photography brand of HARMAN technology Limited - is continuing its on-going efforts to ‘Defend the Darkroom’. Launched in September 2007, this campaign aims to promote the co-existence of analogue and digital photography in an increasingly digital world by raising awareness of the benefits of shooting monochrome and its importance in teaching students about topics such as film speed and aperture setting.
As part of the initiative, HARMAN’s Head of Research and Development, Dr. Trevor Rhodes, will this week participate in a special event for the Children’s Science Club of the Catalyst Science and Discovery Centre in Widnes. Taking place on Saturday 12th July, the event - entitled ‘Photographic Dinosaurs?’ - will see Trevor run a workshop where children will get to learn about and then build their very own pinhole cameras. Afterwards, the group of about 30 children – who range from 11 to 14 years in age – will be able to take and develop a self-portrait before taking their pictures home.
Commenting on HARMAN’s involvement, Dr Rhodes said: “The only discovery centre of its kind in the UK, Catalyst is family attraction which aims to educate people of all ages on chemistry and the important role it plays in our everyday lives. As such, it operates a very active kids’ science club. These children will undoubtedly have been brought up in a world of point and shoot, USB cables and jpegs so it’s good to be able to enthuse them about traditional analogue photography methods.”
Meanwhile, speaking of the Defend the Darkroom campaign, Howard Hopwood, Chairman and Marketing Director at HARMAN technology, added: “Defend the Darkroom is a multi-faceted initiative which aims to safeguard the future of monochrome photography through all manner of means. This includes everything from educational outreach events like this one, to exhibition sponsorship and photo-educator support. We hope the workshop will be a great success and the children have an enjoyable and informative day.”
--- ENDS ---
Image:Jodrell pinhole.jpg
Caption:The hole picture. HARMAN technology stages fun and educational event on pinhole photography as part of ‘Defend the Darkroom’ campaign.
NOTES TO EDITORS –
HARMAN technology Limited is a pioneering imaging specialist based in Mobberley, Cheshire. The company - which was born of the ILFORD formed by Alfred Harman in 1879 - now includes three, separate and well known brands: ILFORD PHOTO which offers traditional monochrome photographic products; HARMAN PHOTO which provides high-end inkjet media for both colour and monochrome prints; and the KENTMERE PHOTOGRAPHIC range of photography and inkjet papers and films, including Opaljet.
The ILFORD range of inkjet products, including ‘ILFORD Galerie’, is not associated with HARMAN technology in any way, and is actually manufactured and marketed by a separate organisation based in Switzerland.
For more information on HARMAN technology and its brands, visit:
www.harmantechnology.com // www.harman-inkjet.com // www.ilfordphoto.com // www.kentmere.co.uk
For more information on this story, please contact Wayne Mohammed or Fiona Shackleton at Manifest on
01484 469601 or email wayne@manifestcomms.co.uk / Fiona@manifestcomms.co.uk